Whether you’re an emerging business, or a veteran agency, building a personal brand is vital to the success of your company. You’re only as good as your reputation, and the same goes for businesses; especially for real estate agents as those are often one and the same.
Your brand defines your business, and public perception of your business controls its success. When developing a personal brand, it’s important to take the time needed to do it right, as frequent rebranding can understandably confuse customers. Have not fear! We’re here to guide you through the process of creating a memorable personal brand.
Step 1. Define Your Goals And Values
The first thing you need to do when building your personal brand is to identify your personal values and goals. What kind of business do you want to conduct? Where do you want to be in 5 years? What kind of people do you want to work with? How do you want to be perceived? The answers to these types of questions will provide the foundation for your business, its values, and its mission. It is crucial that you have a firm understanding of your goals before even thinking about the design process.
Step 2. Define Your Audience
After identifying your values and the values of your company, you must also define your target audience. Regardless of the number of customers you have done business with, take a look at the trends in the type of people you have helped. What customers have you enjoyed working with, and how you have helped them the most? This data will help you pinpoint the customers you are best able to serve, as it’s in your best interest to enjoy your work and be good at what you do
Step 3. Define Your Brand
With all this data on yourself and your audience, you can determine what defines your personal brand. Find what intrinsic values make your business different from the competition. Perhaps, you’re skilled at working with first-time buyers and sellers, or you have a distinct knack for rapidly matching people to the perfect home. Whatever angle separates your business from the competition, turn it into a specialization, and use it to guide your practice and your brand.
Step 4. Brand Visualization
Now that your brand is clearly defined, it’s time to get creative. Your logos, slogan, website design, and color pallet should support the value you want your brand to communicate. For example, at Real Agent Pro, our logo is sharp and professional, our slogan emphasizes our results-focused business philosophy, and our brand colors are consistent throughout our website. While it is possible to craft these designs in-house, it is vital that your visual content looks professional. Hiring a designer is a smart investment as amateur graphics, and cluttered websites repel potential clients.
Defining your personal brand is essential for any business. Without a clear representation of your agency, it’s challenging to connect with customers. When developing a personal brand, both small teams, and veteran agencies must make the time and energy contribution required to do it right. Be sure to clearly identify your business’s goals, values, and audience, before heading to the drawing board. Once your brand is clearly defined, don’t fall before the finish line by refusing to hire professional designers. You want your customers to recognize the investment you made in your brand is the investment you’ll be making in them.
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