Harness The Power of Online Business Reviews

With the world of business revolving more and more around social selling, It’s no secret that online reviews can have a significant impact on your business’s success. With the plethora of review sites at their disposal these days, your customers essentially control the reputation of your business, based off their “customer experience” when engaging with your establishment.

There is no doubt that customer reviews help other potential customers determine as to whether or not they should do business with you. As a result, 92% of customers read online reviews, and 68% trust a local business more if it has positive reviews.

Customers value customer review’s because they consider genuine shared experiences from their peers to be more trustworthy than potentially biased information provided by the business itself.

Can reviews really make or break a sale? Can the quantity or quality of the reviews you receive have that big of an impact on your company’s bottom line?

The answer is yes…

So, as a business owner, how do you take advantage of this as an “opportunity” rather than treat it as a threat?

Simply by focusing on what your business does best…deliver perfection at every touchpoint of the customer journey. If you do this, customers will become loyal brand advocates, bringing in more customers – lots of them.

You need to own the customer experience. Customers don’t care about catchy taglines and pushy ads. They care about great experiences. They don’t want to be sold to, they want to be understood and cared for. When businesses make their customers happy, their customers do their marketing for them. Your customers are the most powerful and untapped source of revenue.

It’s time to say hello to customer-driven marketing.

Customer experience drives ratings. Ratings drive revenue. TCG has the power to give businesses complete control of both, to hardwire every business decision around the customer and scale revenue and growth.

We do this by utilizing a comprehensive platform that turns feedback into insights, insights into action, and customer happiness into revenue.

Oh and by the way…customer reviews also helps SEO!

Since customers find reviews important, search engines do too. The goal of an online search is to yield accurate, easily accessible information. Since online reviews are considered to be user generated content, relevant keywords will start to trickle into your business pages, scooting it up in search rankings.

Search engines aim to connect customers with relevant information as quickly as possible. Each subsequent search becomes more specific as the customer grows increasingly informed–by the time customers come across online reviews, they already know what product or service they want. They just need to find the best business to fulfill their need.

To learn more, please feel free to contact me directly at ccaruana@thecaruanagroup.com



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