How Are Agents Taking Advantage of Today’s Technology?

To be successful in the real estate industry, it is paramount that agents stay ahead of market trends. This is especially true when it comes to real estate’s fastest-growing toolset, technology. There have always been skeptics who predicted doom for realtors at the hands of technology. They think that in our increasingly automated and data-driven world, agents will cease to have a role. However, that’s not necessarily true. With added importance around face-to-face contact, it is clear that our robot overlords won’t be managing real estate anytime soon. Agents are more critical than ever, making it equally imperative for agents to stay technologically savvy. If you want to stay on the cutting edge of the industry’s best real estate lead generation software and advancing your business, consider implementing these technologies into your practice.


Going Mobile

As a realtor, you would naturally love to devote maximum time to your profession. Whether you are on the move, showing houses to a client, or designing your Facebook ads, your business requires attention 24/7. Given the ambulant nature of the industry, your mobile device is your greatest ally. Especially, when it comes to real estate lead solutions. The real estate agent is no longer bound to the office and desktop. The modern agent is continually moving. A mobile device allows you to stay in contact with clients around the clock. It also allows agents to stay in touch with buyers and sellers across a wide array of platforms. Social media apps such as Facebook, TikTok, and Instagram are incredibly prevalent when trying to keep in touch with demographics such as millennials and generation Z.

However, many other useful apps can help with the visual content creation, cloud sharing, automation, and education. With all these systems at their fingertips, the mobile-minded agent can stay organized, informed, and in touch with their clients wherever the job may take them.

“I’d like to see you crack a 128,000-bit modulating encryption key.”


Virtual Assistants such as Amazon’s Alexa or Microsoft’s Cortana, are gaining popularity with realtors.

Voice recognition technology is continually improving and allows for instantaneous responses and searches, relaying information quickly. These assistants can be extremely helpful when realtors need to manage data, send files, and multitask; thus eliminating excuses for not following up/through with emails. For example, AgentNeo, an app for Alexa, is explicitly tailored to real estate, helping schedule appointments or property showings.

Virtual assistants come in additional forms, such as Keller Williams’ Kelle program. Kelle is capable of hyperlocal data reports, gathering neighborhood information, and more within seconds. Kelle also helps agents manage their schedules, their network, monitor business goals, and access educational resources. Alternatively, if virtual assistants aren’t something that’s right for you, but you still want to implement automation, consider installing a chatbot to your website. Chatbots allow clients to have common questions answered at any time so that you don’t always have to do it yourself. 


Conveying information to your clients is becoming increasingly important in the real estate industry.

Mobile device optimization and virtual assistants are all used to help realtors communicate with their clients. It’s clear that these tools help increase transparency between agents and their clients.

If you want to further the success of your business, you should consider reaching out to the tech-savvy professionals at Modern Lead Funnels. We’ll help you harness the power of best-in-class technology to provide agents with a robust service that will accelerate your prospecting and lead generation efforts to new levels.

Now is the time to take advantage of a powerful marketing platform that will help you go B.I.G.- Build your sales funnel, Increase Conversion & Grow Your Sales.



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